HumAIn Consulting
A unique combination of human ingenuity and cutting edge technology
Scale Smarter. Not Harder.
Our team of Go-To-Market professionals are experts in helping companies scale. We couple our battle-tested expertise with our AI conversion platform to produce unparalleled sales results.
It's Scale Or Fail Time
Congratulations! You have completed and launched your product! You’ve put your blood, sweat and tears into the effort and now it is time to bring it to market.
Unfortunately, 87% of product launches fail because of lack of demand. And you can’t allow that to happen.
Our team of GTM experts will GUARANTEE that your product will get to market at scale for a reasonable price and ensure it has the greatest chance for success.
Building A High-Velocity Sales Engine
Working with companies, such as CrossBorder Solutions, Greenhouse.io, and ExactEra.com, our team developed a proprietary Go-To-Market methodology called Assembly to help companies scale faster and more cost-efficiently than other approaches.
The premise behind the Assembly methodology is that sales operations should resemble an assembly line that uses distinct, repeatable, and defined processes to “manufacture” sales at scale. Assembly Required, the book outlining this methodology, was a best seller and is widely considered the industry blueprint on how to build a high-velocity sales flow.
Specialized Software To Power Your Sales Assembly Line
A central tenet of any successful assembly line is specialized software to help it function effectively.
The ProspectIQ platform was designed exclusively to power a sales assembly line. In fact, the product was conceived and employed at ExactEra, an Insight Venture-owned company, that was one of the fastest-growing fintechs ever. At its height, the Company was performing over 6,000 first appointments per year.
HumAIn Consulting
Watch a brief overview of our unique GTM motion that helps guarantee your scaling success at a cost-effective CAC.
GTM Service Offerings
Our GTM consultants are experts in the Assembly methodology and our AccelerateIQ software. Below are the basic packages that we offer. Of course, any can be customized to your needs.
In all cases, unlimited seats and AI-enhanced leads are provided for free
Product Market Fit
$3,500
per Month
Companies that have 1 caller or less and are booking less than 20 appointments per month.
Help in achieving product market fit for your new solution.
Goal: 100 appointments performed in 3 months
Technology:
- Conversion software: Free
- Prospect Names: Free
Services:
- Draft and optimize initial script
- Develop solution one pager
- Develop initial ICP and target database (2000 names)
- Outbound caller training and coaching
- Outsourced caller if necessary (7500 per month)
- Development of xSellerators which propel appointment conversions
- Development of discovery demo deck and script
- Development of initial sales funnel stages
Ramp
$5,000
per Month (less than a full time SDR)
Companies that have <4 outbound callers that are setting < than 50 appointment per month.
Once product market fit is determined, help getting the company ready to scale.
Goal: 200 booked appointments per month
Technology:
- Conversion software: Free
- Prospect Names: 1000 per caller per month, free
Services:
- Refinement of ICP including A/B testing of personas and data sources
- Script AI optimization
- Development of xSellerators which propel appointment conversions
- Development of objection handling guide
- Development of calling SOPs
- Development of outbound calling KPIs
- Development of more information, follow-up and reschedule cadences
- Fine tuning of discovery appointment deck and presentation
- Optimization of sales funnel and xsellerators to reduce close cycle
- Coaching of existing SDRs
Scale
$10,000
per Month
Companies that have >4 outbound callers that are setting >80 appointments per month.
Once sales ramping (50% growth), help getting above 100% yoy consistently.
Goal: 200 appointments per month, 2400 per year
Technology:
- Conversion software: Free
- Prospect Names: 1000 per caller per month, free
Services:
- Script AI optimization for different personas
- A/B testing of scripts and objection handling
- Development of xSellerators which propel appointment conversions
- Development of calling SOPs
- Development of outbound calling KPIs
- A/B testing of current more information, follow-up and reschedule
- Fine tuning of discovery appointment deck and presentation
- Optimization of sales funnel and xsellerators to reduce close cycle
- Coaching of existing outbound callers
- Assistance is identifying and hiring additional SDR resources
Free Go-To-Market Assessment Session
Schedule a complimentary call with Donald Scherer, our CEO, during office hours to discuss your GTM motion.
Donald Scherer is a pioneer of web meeting sales and the author of the best selling book Assembly Required. His methodology and software has been used to create 4 unicorns including ExactEra, an Insight Venture Partner company that raised $250M, where he was the CEO. ExactEra scheduled 6000 first appointments per year using the ProspectIQ conversion platform.